The Personal Trainer's Handbook-2nd Edition

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Teri O'Brien
2nd Edition
280pp  
ISBN: 0736045015
ISBN13: 9780736045018
U.S. dollars
Regular Price: $48.00

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Starting your own personal training business or wanting to improve your existing practice? With the updated and expanded second edition of the popular The Personal Trainer’s Handbook, you’ll have all the advice and tools you’ll need to succeed. Like the popular first edition, this easy-to-use reference is written in everyday language and covers everything from designing safe and effective fitness programs to handling even the most difficult clients. You will learn how to achieve personal and financial success as a personal trainer, how to attract and keep clientele, and how to manage taxes and other business issues that are crucial to a personal training business. With the new edition, you’ll also get a succinct but comprehensive review of exercise physiology that’s directly applicable to your business. This text includes a valuable new CD-ROM with the following features: · 10 reproducible forms you can use and modify to manage the commercial, practical, and legal requirements of your business · Forms for data collection and record keeping · Charts and tables for writing the most beneficial exercise program for each client · Handouts you can print and give to clients to reinforce your training The Personal Trainer’s Handbook, Second Edition, also features an improved resistance workout guide. The guide contains · instructions and illustrations for 74 exercises and 17 stretches, · important reminders to give your clients to ensure ongoing correct form, and · tips on how to handle or avoid common problems that you or your clients may experience with each exercise. In addition, the resistance workout guide now contains a handy box on the outer edge of each page that has listings of the primary and secondary muscles and the area of the body worked by each exercise. This will help you quickly locate appropriate exercises for each client. The author, Teri O’Brien, is a well-known consultant on starting and growing personal training businesses and a former lawyer and personal trainer. She uses a clear, friendly, and entertaining writing style to share a wealth of practical guidance. With The Personal Trainer’s Handbook, Second Edition, you will become a more effective self-marketer, businessperson, motivator, and teacher for your clients

About the Author

Teri O'Brien is an author, speaker, radio personality, and founder and president of Teri O’Brien Fitness Systems, Inc., a fitness consultation firm located in the Chicago area. Since starting the company in 1991, shortly after completing her master's degree in exercise science at the University of Illinois at Chicago, she has designed optimum performance programs for people of all ages and conditions. A variety of women's and professional groups have enjoyed her entertaining talks and workshops on effective exercise programming, personal effectiveness, successful aging, and optimum performance. Teri is not your usual fitness expert. Coaching and motivational speaking are a second career for this self-described recovering (as in nonpracticing) lawyer, who practiced law for seven years. She received her bachelor of arts degree from Arizona State University (ASU), where she graduated summa cum laude and Phi Beta Kappa. She discovered the energy-boosting and stress-busting powers of exercise while she was in law school at ASU. To relieve her anxiety from school pressures, Teri began running and continued for nearly 10 years, completing five marathons and dozens of 10K races. After abandoning running in favor of weight training, Teri competed in several bodybuilding competitions, including the Gateway Classic, where she placed fourth in the lightweight class. Teri is certified as a health fitness instructor by both the American College of Sports Medicine and the American Council on Exercise. In addition, she is a member of the National Strength and Conditioning Association. She hosted a popular radio talk show on health and wellness on a major Chicago radio station and was featured twice in Shape magazine’s “One on One” column. Teri also wrote and was featured in eight videos for fitness professionals in the American College of Sports Medicine’s Healthy Learning series.

Table of Contents

Preface
Acknowledgments
Introduction

Part I: Establishing Your Personal Training Business

Chapter 1. Standing on the Threshold
Threshold Question 1: Is It Right for Me?
Threshold Question 2: What Do I Need to Get Started?
Threshold Question 3: Do I Have What It Takes?
Threshold Question 4: Do I Want to Start My Own Business or Work for Someone Else?
If You Do Decide to Start Your Own Business, Start Here
Threshold Question 5: Do You Want to Work in a Club or in People’s Homes?
Don’t Stress Out


Chapter 2. Business and Legal Matters
How Should I Set Up My Business?
How Much Should I Charge?
A Recommendation About Billing Your Clients
Writing Your Business Plan
Bookkeeping and Financial Records
Avoiding Lawsuits
The Ethics of Personal Training

Chapter 3. Marketing Your Business
Marketing
Appealing to Your Customer
Advertising
Marketing Materials
Sales: Your First Contact
Keeping Track of the Results

Part II: Working With Your Client

Chapter 4. The Art of Exercise Program Design
General Principles of Program Design
Steps of Individualized Program Design

Chapter 5. Designing the Cardiovascular, Flexibility, and Nutritional Components
Metabolism and Basic Energy Systems
The Role of the Cardiovascular System
The Role of the Respiratory System
Adaptations to Aerobic Exercise Training
Designing the Cardiovascular Component of the Client’s Program
The Flexibility Component
The Nutritional Component

Chapter 6. Designing the Resistance Component of the Program
Physiology of Resistance Training
Everything You Ever Needed to Know About Resistance Training You Learned in Sixth-Grade Science
Designing the Resistance Component

Chapter 7. Conducting the Workout and Conducting Yourself
Conducting the Workout
Conducting Yourself in the Gym
Special Considerations of Home Workouts

Chapter 8. Motivating Your Client
Clarity: Your Client’s Personal Motivational Touchstone
Goal Setting: Your Client’s Vision
Focus: How to Keep Your Client Motivated and Moving

Chapter 9. Exceed Expectations Every Day: Customer Service
Appreciate the Specialness of Every Client
Rx for Trouble
Never Stop Learning
The Business You’re Really In: Communications
Do What You Say You’re Going to Do
Commit Yourself to the Continuing Pursuit of Excellence
Never Forget Whom This Is About
Conclusion

Part III: Resistance Workout Guide

Appendix A Sample Forms
Waiver and Informed Consent Form
Waiver and Assumption of Risk (Home Workouts)
Letter of Agreement
Health History Questionnaire
Medical Clearance and Physician’s Consent to Participate in Fitness Assessment and Exercise Program
Sample Injury Report
Goal Inventory
Lifestyle Questionnaire
Notes on Using the Workout Record Form
Workout Record Form

Appendix B Fitness Testing
Body Composition
Sit-and-Reach Test for Hamstring Flexibility
Finger-Touch Test for Rotator Cuff Flexibility
Three-Minute Step Test
Curl-Up Test for Abdominal Strength

Glossary
Suggested Reading
References
Index
About the Author

Audiences

Reference for experienced and aspiring personal trainers as well as health fitness instructors, strength specialists, and health club owners and operators

Supplementary Instructional Materials

CD-ROM included with the book. Table of contents for CD-ROM Appendix A Sample Forms Waiver, Release, and Assumption of Risk Form Waiver and Assumption of Risk (Home Workouts) Letter of Agreement Health History Questionnaire Medical Clearance and Physician’s Consent to Participate in Fitness Assessment and Exercise Program Injury Report Goal Inventory Lifestyle Questionnaire Notes on Using the Workout Record Form Workout Record Form Appendix B Fitness Testing Body Composition Sit-and-Reach Test for Hamstring Flexibility Finger-Touch Test for Rotator Cuff Flexibility Three-Minute Step Test Curl-Up Test for Abdominal Strength Case Studies Case Study #1 Case Study #2 Case Study #3 Supplementary Material From Other Human Kinetics Books